the briefing room

Last month, Saint Mary’s University in Halifax launched the “Living Learning” contest with a Facebook game app that served up information about learning opportunities, both in and out of class, and concluded with a mock newspaper featuring the player’s profile picture and a headline about their future achievements. 3,700 contestants in the game were entered into a draw, and 8 finalists are now vying for $8,000 off 4 years’ tuition at SMU by writing a 100-word description of a learning experience outside the classroom.  The contest reflects SMU’s “living learning” brand and the integrated theoretical and experiential learning emphasized in SMU’s latest academic plan. Marketing Magazine  |  Living Learning app on Facebook  (Academicagroup)